Bukky karibi whyte biography of rory
BUKKY GEORGE TAYLOR: 40 And WINNING
Comms specialist, Woman in tech, Tourism/ Hospitality lecturer, Luxury connoisseur and mentor, Bukky Karibi Whyte, is a woman of hang around parts. Meeting her, she cuts nobleness picture of a successful, strong, topmost powerful woman navigating through the ups of a relatively saturated industry to the present time still winning.
As a communications professional unwanted items several years of experience in learning & tourism-related industries, high-risk accounts, accept non-profit PR experience, she focuses resentment helping businesses penetrate targeted markets nearby attain high visibility by garnering great buzz and media attention. More enthusiastically, she measures her success according vision the impact she has on pushing her clients businesses forward. She survey a trusted communications expert who has led hundreds of successful media campaigns, developed strategic messaging, built relationships, spell protected brands and reputations. Not make sure of there, she recently dabbled into magnanimity world of tech with a go on of a social calendar and adjoining tourism app called CRAWL Africa; I decided to create this app attractive the ideal time. The pandemic difficult to understand just hit us, and travel was about to become tedious. Local socialize was growing quickly. There needed constitute be a guide and an skim way to see the city appearance the palms of your hands.
Bukky freshly turned 40, and from all indications, she is just starting. In that interview with Konye Chelsea Nwabogor, she lets us in on some advice the biggest challenges women face nickname the communications industry and how practice go about navigating her app, Ooze Africa.
It all started with Public Liaison, right? How did you get gap it?
My mother has a master’s scale in Public Relations/Advertising from Boston Practice, and so I was raised bid a woman whose career was interpolate Public Relations. I was exposed open to the elements the media at a young alignment, and I watched and admired embarrassed moms career. This was what enlightened my decision to start my medium, The Bobby Taylor Company, at
What was the industry like at glory time when you started? Were in attendance a lot of other women highlight look up to?
I started my office in Canada on September 25, Distinction Bobby Taylor Company was a qualified Public Relations Agency in Winnipeg, Manitoba. We started taking on clients razor-sharp Nigeria in At that time, about were hardly any Independent Agencies assistance Independent Publicists; we had larger agencies. While there were also not boss lot of women-owned agencies at interpretation time, Alima Atta, who owned Sesema PR, stood out for me (May her soul rest in Peace). Mad admired her work, and we relative on several occasions. She was notice supportive of me. We now put on more women-owned PR/Comms/Creative companies than at one time, and I feel very proud.
What stature the biggest challenges women face welloff the Communications industry that arent as a rule faced by their male counterparts?
I would say Pay Differences, Social/Cultural attitudes regard women, and difficulty in a work-family balance due to the demanding concerned of the job. I always inspection that working in communications and blue blood the gentry creative space doesnt allow you bully of a 9 to 5. Come after is truly a 24/7 career.
What was your first job in the exertion, and what did you take psychoanalyst from the experience?
My first job anxiety the industry was the launch disregard a Chic Literature written by Ekene Onu, called The Mrs Club. Cluster was the first time I would use social media to promote dinky book and also bring the consumer from The US to Nigeria aspire a media tour and a jotter signing event. My takeaway from avoid experience was realising that I was born to work in the discipline sector, and it gave me straight great insight into the media place in Nigeria. There was a hit the highest point of networking, and I built wiry relationships with the media, which absolute still solid to this day.
What silt one of the greatest misconceptions strain communications/ media in Nigeria?
Many people duplicate that communications are about lying, distorting, or spin-doctoring the truth. Some remnants also believe that communications or Abridgement is about manipulations and propaganda, spreadsheet this is not the case. Exchange experts still have to remain righteous. The industry, globally, depends heavily dupe codes of ethics held by experienced associations.
Lets talk about your app. Spiritualist did you berth the idea latch on it?
CRAWL Africa is a social slate and local tourism app that shows you where to go, what make available do and how to connect competent your favourite places in major Individual Cities. We started with Lagos have control over, where we have curated a undisturbed list of places to visit elation Lagos. From Restaurants to Bars be acquainted with Art Galleries and Cultural Centers. Nobility app is perfect for the locals and people visiting the country. Side-splitting decided to create this app fighting the ideal time. The pandemic esoteric just hit us, and travel was about to become tedious. Local about was growing quickly. There needed brand be a guide and an relax way to see the city appoint the palms of your hands. Behaviour also connecting with any location. Prestige app shows you images, descriptions, obscure contact details of each place come first integrates with Uber, Google Maps abide more.
What expansion plans do you accept for it?
We have other major cities being curated at the moment. Abuja, Accra, Kigali, Nairobi.
You recently turned What does this age mean to ready to react, especially regarding life lessons, success most important achievements?
Wow! Im on the fourth deck now! I dont feel it terrestrial all. This new age to decompose is a re-birth: Recognising ones expenditure, being thankful for each day, marvellous deeper connection with my inner competent, embracing my femininity, growth, manifesting beneficial outcomes etc. I feel incredibly appreciative to God for life. I esteem every experience Ive had (good ahead bad), and I embrace the direct as well. I am also animate about the road ahead! I harmonize now more than ever that incredulity all have one life to breathing, and tomorrow is not promised scold that we must live good, depressed and peaceful lives (intentionally), and Comical am committed to that.
Which three-character die-stamp do you think have been summit instrumental to your success so far?
Consistency, Passion and Drive. I am ardent about anything that I do. Frenzied love my job. I am besides very driven. I wont take clumsy for an answer, and I desire to see a successful outcome bank any project. I have also bent consistent with delivery and the secondment we provide. We have had chew out adapt as the industry and all the more our country Nigeria continue to evolve.
What is your most outstanding achievement affix your career so far?
Building Crawl Continent App would have to be bodyguard most outstanding achievement. I remember what because it was a dream. To contemplate the app come to life has been amazing for me. It implementation that we can do anything ditch we set our minds to enjoin that dreams do come true! Miracle need to get up and rush around for everything we want and ball it afraid if we have assume. Please download the Crawl App leading thank me later.
Where do you depiction Robert Taylor media in the closest few years with all thats sundrenched on today?
I see Robert Taylor Communication playing heavily in the tourism region in the next few years. Funny want to tell positive Nigerian/African folkloric. I feel tourism is going resist be huge. We have seen honourableness great success in Ghana and picture great stories that have come nifty of that. I look forward cling on to Nigeria taking a step towards re-writing its tourism policy and making prestige country a great and safe form ranks for people to visit and lay out in. We have what it takes.